Many of our most powerful memories are formed through our sense of smell. Think of the distinct aroma of the ocean air or a favorite dish — brings you right back to the scene, doesn’t it? The phenomenon occurs because the pathways through which our brains process scent, memories and emotions are closely intertwined. So, what could be more special than coming home from a vacation in the kingdom with a fragrance featuring local essences to help you relive your trip time and time again?
Fragrance has been part of Middle Eastern culture for centuries. In fact, it was Middle Eastern perfumers who perfected the commercial distillation of rose water around the seventh or eighth century. To this day, “a typical Saudi — male or female — wears fragrance daily,” says Abdullah Bahabri, founder of Nota Nota, a fragrance company that has combined 3D printing with the art of perfumery to create a personal perfume mixing machine that is available online and through select retailers in GCC countries.
Bahabri explains that part of the inspiration for the company’s perfume-mixing machine is based on the way — and the quantity in which — Saudis consume fragrance: “In most Saudi homes, you’ll find several tolahs [small containers] of oud [derived from the wood of the agar tree] or Taif rose attar [fragrance oil],” he says. “Some people wear the oil against their skin and spray a different perfume on their clothes.” (Bahabri likes to wear a dab of Taif rose with a spritz of his favorite Christian Dior fragrance on top!) Burning oud is also a tradition practiced in almost every home in Saudi Arabia; during Eid, it is customary to fill the home with this scent while receiving visitors. Many people also wear oud oil when they go to Eid prayers.
For a slightly less hands-on but also customizable experience, visit Abdul Samad Al Qurashi. The famous Saudi fragrance house has deep roots and specializes in oud fragrances and incense. Abdul Samad Al Qurashi founded his eponymous perfumery in 1932 and has handed the business down through the generations of his family.
Today, there are more than 500 ASQ stores throughout the world, offering incense, fragrances, colognes, balms and perfumes for hair and body. The products are all packaged in beautiful glass bottles, which make them a stunning souvenir or present (scents are often given as gifts when visiting friends or family in the kingdom; oud wood itself may be tucked into the same boxes as presents for special occasions like weddings and engagements).